Marketing Management (BBALLB-204)
Program: BBA-LLB (Hons.)
Category: Professional Core Course
Semester: 2
Credits: 4
L-T-P: 5- 0- 0
Description
Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities
Instructor

Ms. Shivani Kanaria*

Assistant Professor
Department Of Management
Course Outcomes
  • Explain the concepts and principles of marketing.
  • Analyze consumer behavior to formulate STP strategies.
  • Illustrate the product and promotion mix strategies.
  • Articulate various promotion and distribution channels.
  • Comprehend the recent developments in marketing.
Resources
Course Handout Lesson Plan Syllabus
Evaluation Scheme
MST 7
MST 7
Assignment 10
Attendance 5
Total Internal 29
Total External 70
Overall Total 99