Personal Branding and Image Management (UGAECC- 203 (B))
Program: Bachelor of Computer Applications(Hons)
Category: Ability Enhancement Course
Semester: 2
Credits: 3
L-T-P: 3- 0- 0
Description
This syllabus focuses on building and managing a personal brand, covering its definition, significance, and evolution. It explores elements like visual identity, digital presence, communication style, and differentiation strategies, including setting SMART goals. The course delves into the importance of digital presence, content creation, and online reputation management, while also addressing ethical considerations in self-promotion. It emphasizes authenticity in branding and examines the role of social responsibility. The final section looks at emerging trends, challenges, and the development of a personal code of ethics for personal branding.
Instructor

Dr. Vibhu Johar

Assistant Professor
Department Of Commerce
Course Outcomes
  • Describe the concept of Personal Branding and Image Management
  • Create a Personal Brand Strategy with a focus on visual identity and target audience analysis
  • Implement a comprehensive social media strategy
  • Analyse ethical self-promotion, brand authenticity, and social responsibility in personal branding
  • Evaluate the Current Trends and Future Challenges in Personal Branding and Image Management
Resources
Course Handout Lesson Plan Syllabus
Evaluation Scheme
MST-1 10
MST-2 10
Assignment 10
Attendance 10
Total Internal 40
Total External 60
Overall Total 100