E-Commerce (UGSEC-204(B))
Program: Bachelor of Business Administration
Category:
Semester: 2
Credits: 2
L-T-P: 2- 0- 0
Description
The objective of E-Commerce is to facilitate seamless online buying, selling, and exchanging of goods, services, and information through digital platforms. It aims to enhance customer convenience, expand market reach, reduce operational costs, improve business efficiency, and foster innovation while ensuring secure and personalized shopping experiences for users worldwide.
Instructor

Dr. Amanpreet Kaur

Assistant Professor
Department Of Management
Course Outcomes
  • Describe the basic concepts of E-Commerce and E-Business.
  • Interpret the core characteristics of the major E-Commerce business models.
  • Analyze various E-marketing strategies for customer acquisition.
  • Evaluate secure e-commerce transaction process and security measures.
  • Create a plan for launching and managing an online business
Resources
Course Handout Lesson Plan Syllabus
Evaluation Scheme
MST 10
MST 10
Assignment 20
Attendance 10
Total Internal 50
Total External 0
Overall Total 50