Personal Branding and Image Management (UGAEC- 203 (B))
Program: Bachelor of Business Administration
Category: Ability Enhancement Course
Semester: 2
Credits: 3
L-T-P: 3- 0- 0
Description
The objective of Personal Branding and Image Management is to empower individuals to identify, develop, and communicate their unique value proposition effectively. It focuses on building a strong, authentic personal brand, enhancing professional presence, and creating a consistent, positive image that aligns with career goals, personal aspirations, and organizational expectations.
Instructor

Dr. Vibhu Johar

Assistant Professor
Department Of Commerce
Course Outcomes
  • Describe the concept of Personal Branding and Image Management
  • Create a Personal Brand Strategy with a focus on visual identity and target audience analysis.
  • Implement a comprehensive social media strategy
  • Analyse ethical self-promotion, brand authenticity, and social responsibility in personal branding.
  • Evaluate the Current Trends and Future Challenges in Personal Branding and Image Management.
Resources
Course Handout Lesson Plan Syllabus
Evaluation Scheme
MST 10
MST_1 10
Assignment 10
Attendance 10
Total Internal 40
Total External 60
Overall Total 100