Introduction to Behavioral Economics (UGMDC- 202 (B))
Program: Bachelor of Business Administration
Category: Multidisciplinary
Semester: 2
Credits: 3
L-T-P: 3- 0- 0
Description
The objective of Social Innovation and Entrepreneurship is to empower individuals and organizations to identify societal challenges and develop innovative, sustainable solutions that create social, environmental, and economic impact. It fosters creativity, ethical leadership, and a collaborative approach to addressing global issues while promoting inclusive growth and social equity.
Instructor

Dr. Priyanka Sharma

Associate Professor
Department Of Commerce
Course Outcomes
  • Examine the concept and scope of Behavioural Economics.
  • Apply Prospect Theory to decision-making under risk and uncertainty
  • Identify common biases that affect decision-making
  • Design effective public policies that nudge desired behaviours through behavioural science principles
  • Analyze how behavioural interventions can promote healthy choices and improve well-being.
Resources
Course Handout Lesson Plan Syllabus
Evaluation Scheme
MST 10
MST_1 10
Assignment 10
Attendance 10
Total Internal 40
Total External 60
Overall Total 100