Principles of Marketing Management (BBAMJ - 403)
Program: Bachelor of Business Administration
Category: Professional Core Course
Semester: 4
Credits: 4
L-T-P: 5- 0- 0
Description
Principles of Marketing Management provides an overview of core marketing concepts, strategies, and practices to effectively identify and satisfy customer needs. The course covers market research, segmentation, product positioning, pricing, promotion, and distribution to create value and drive business success.
Instructor

Ms. Diksha Mahajan

Assistant Professor
Department Of Management
Course Outcomes
  • Describe the concepts and principles of marketing
  • Articulate Segmentation, Targeting and Positioning strategies
  • Analyze the product and product brand relationships.
  • Illustrate the factors affecting Consumer buying behavior.
  • Evaluate the recent trends in marketing
Resources
Course Handout Lesson Plan Syllabus
Evaluation Scheme
MST 10
MST_1 10
Assignment 10
Attendance 10
Total Internal 40
Total External 60
Overall Total 100