Strategic Management (BBAMJ - 401)
Program: Bachelor of Business Administration
Category: Professional Core Course
Semester: 4
Credits: 4
L-T-P: 5- 0- 0
Description
Strategic Management equips students with the knowledge and tools to analyze, formulate, implement, and evaluate strategies for organizational success. The course emphasizes critical thinking, leadership, and adaptability to address dynamic business challenges in a competitive environment.
Instructor

Dr. Parul Sharma

Associate Professor
Department Of Management
Course Outcomes
  • Describe the fundamental concepts of Strategic Management
  • Analyse the external factors affecting businesses
  • Comprehend the internal capabilities of businesses
  • Assess the various types of strategies
  • Evaluate the process of strategic evaluation
Resources
Course Handout Lesson Plan Syllabus
Evaluation Scheme
MST 10
MST_1 10
Assignment 10
Attendance 10
Total Internal 40
Total External 60
Overall Total 100