Service Marketing (BBAMJ-602)
Program: Bachelor of Business Administration
Category: Professional Core Course
Semester: 6
Credits: 4
L-T-P: 5- 0- 0
Description
Service Marketing focuses on strategies and practices for promoting and delivering intangible services, emphasizing customer satisfaction and relationship management. This domain addresses the unique challenges of marketing services, such as intangibility, perishability, variability, and inseparability, using tools like the 7 Ps framework to create value for both customers and organizations.
Instructor

Dr. Hemalatha Murugesan*

Assistant Professor
Department Of Management
Course Outcomes
  • Explain the basic concepts of Service Marketing
  • Interpret the behavior of customers in respect to services
  • Appraise different strategies of service recovery for building customer relationship
  • Apply the marketing principles for creating and delivering exceptional service experiences.
  • Analyze the critical aspects of pricing and delivering of services
Resources
Course Handout Lesson Plan Syllabus
Evaluation Scheme
MST1 10
Assignment 10
MST2 10
Attendance 10
Total Internal 40
Total External 60
Overall Total 100