E-commerce (UGSEC-204(B))
Program: Bachelor of Commerce
Category:
Semester: 2
Credits: 2
L-T-P: 2- 0- 0
Description
Instructor

Dr. Amanpreet Kaur

Assistant Professor
Department Of Management
Course Outcomes
  • Describe the basic concepts of E-Commerce and E-Business.
  • Interpret the core characteristics of the major E-Commerce business models.
  • Analyze various E-marketing strategies for customer acquisition.
  • Evaluate secure e-commerce transaction process and security measures.
  • Create a plan for launching and managing an online business.
Resources
Course Handout Lesson Plan Syllabus
Evaluation Scheme
MST 10
MST_1 10
Assignment 20
Attendance 10
Total Internal 50
Total External 0
Overall Total 50