E-Commerce (UGSEC-204(B))
Program: BBA-BFSI
Category:
Semester: 2
Credits: 2
L-T-P: 2- 0- 0
Description
Studying "E-Commerce" provides students with knowledge of online business models, digital marketing, and e-commerce platforms. It prepares them to navigate the digital marketplace, manage online transactions, and understand consumer behavior, which are crucial skills for pursuing careers in online retail, digital marketing, entrepreneurship, and technology-driven business ventures.
Instructor

Dr. Amanpreet Kaur

Assistant Professor
Department Of Management
Course Outcomes
  • Describe the basic concepts of E-Commerce and E-Business
  • Interpret the core characteristics of the major E-Commerce business models
  • Analyze various E-marketing strategies for customer acquisition
  • Evaluate secure e-commerce transaction process and security measures
  • Create a plan for launching and managing an online business.
Resources
Course Handout Lesson Plan Syllabus
Evaluation Scheme
MST 10
MST_1 10
Assignment 20
Attendance 10
Total Internal 50
Total External 0
Overall Total 50