Personal Branding and Image Management (UGAEC-203(B))
Program: BBA-BFSI
Category: Ability Enhancement Course
Semester: 2
Credits: 3
L-T-P: 3- 0- 0
Description
Studying "Personal Branding and Image Management" helps students develop a strong professional identity and enhance their reputation. It teaches self-promotion, effective communication, and strategic online presence, enabling students to stand out in competitive job markets, build networks, and create lasting impressions that support career growth and success.
Instructor

Dr. Vibhu Johar

Assistant Professor
Department Of Commerce
Course Outcomes
  • Describe the concept of Personal Branding and Image Management
  • Create a Personal Brand Strategy with a focus on visual identity and target audience analysis.
  • Implement a comprehensive social media strategy
  • Analyze ethical self-promotion, brand authenticity, and social responsibility in personal branding.
  • Evaluate the Current Trends and Future Challenges in Personal Branding and Image Management
Resources
Course Handout Lesson Plan Syllabus
Evaluation Scheme
MST 10
MST_1 10
Assignment 10
Attendance 10
Total Internal 40
Total External 60
Overall Total 100