Introduction to Behavioral Economics (UGMDC-202(B))
Program: BBA-BFSI
Category: Multidisciplinary
Semester: 2
Credits: 3
L-T-P: 3- 0- 0
Description
Studying "Introduction to Behavioral Economics" helps students understand how psychological factors influence economic decision-making. It enhances their ability to analyze consumer behavior, market trends, and policy impacts. This knowledge is valuable for careers in marketing, finance, policy-making, and entrepreneurship, enabling more effective and informed decision-making in business contexts.
Instructor

Dr. Priyanka Sharma

Associate Professor
Department Of Commerce
Course Outcomes
  • Examine the concept and scope of Behavioral Economics
  • Apply Prospect Theory to analyze decision-making under risk and uncertainty.
  • Identify common biases that affect decision-making.
  • Design effective public policies that nudge desired behaviors through behavioral science principles
  • Analyze how behavioral interventions can promote healthy choices and improve well-being.
Resources
Course Handout Lesson Plan Syllabus
Evaluation Scheme
MST I 10
Assignment 10
MST II 10
Attendance 10
Total Internal 40
Total External 60
Overall Total 100