Business Intelligence and Its Applications (MBA-441)
Program: Master of Business Administration
Category: Professional Elective Course
Semester: 4
Credits: 4
L-T-P: 4- 0- 0
Description
Business Intelligence and Its Applications focuses on leveraging data analytics, tools, and technologies to support decision-making and strategic planning. It covers data visualization, predictive analytics, and performance management to derive actionable insights. The course equips students to transform raw data into meaningful business solutions for competitive advantage.
Instructor

Ms. Arti Kotru

Associate Professor
Department Of Computer Applications
Course Outcomes
  • Describe the role of business Intelligence for deriving competitive advantage.
  • Articulate different BI theories and strategies.
  • Explore different elements and frameworks of Business Intelligence in enterprise settings.
  • Analyze the Business Intelligence Framework
  • Examine the concepts of Business Intelligence in Various sectors
Resources
Course Handout Lesson Plan
Evaluation Scheme
MST 15
Assignment 10
Attendance 5
Total Internal 30
Total External 70
Overall Total 100