Retail Management (MBA-413)
Program: Master of Business Administration
Category: Professional Elective Course
Semester: 4
Credits: 4
L-T-P: 4- 0- 0
Description
Retail Management focuses on the concepts and practices involved in managing retail operations, including store layout, merchandise planning, and customer engagement. It examines the dynamics of retail formats, supply chain management, and the role of technology in enhancing the shopping experience. The course prepares students to excel in the fast-evolving retail industry with strategic and operational expertise.
Instructor

Dr. Ankita Nanda

Professor
Department Of Management
Course Outcomes
  • Describe the evolution of retail management and its impact on the economy
  • Articulate the types of retail institutions and merchandising.
  • Identify the parameters for retail store location, design, and layout.
  • Analyze the pricing strategies and promotion mix for retail.
  • Evaluate the recent technology trends and their impact on retail management.
Resources
Course Handout Lesson Plan Syllabus
Evaluation Scheme
MST 15
Assignment 10
Attendance 5
Total Internal 30
Total External 70
Overall Total 100