Introduction to Digital Marketing (UGSEC-104(B))
Program: Bachelor of Commerce
Category: Skill Enhancement Course
Semester: 1
Credits: 2
L-T-P: 2- 0- 0
Description
Instructor

Ms. Sunanjita Mahajan*

Assistant Professor
Department Of Management
Course Outcomes
  • Describe the digital marketing evolution and competitive analysis
  • Articulate the various digital marketing models for value creation.
  • Apply SEO techniques for effective online visibility.
  • Analyse social media for strategic content distribution
  • Create email campaigns for effective outreach.
Resources
Course Handout Lesson Plan Syllabus
Evaluation Scheme
MST 10
MST_1 10
Assignment 20
Attandance 10
Total Internal 50
Total External 0
Overall Total 50