Introduction to Digital Marketing (UGSEC-104(B))
Program: BBA-BFSI
Category: Skill Enhancement Course
Semester: 1
Credits: 2
L-T-P: 2- 0- 0
Description
The "Introduction to Digital Marketing" module is crucial as it equips students with essential skills to navigate the rapidly evolving digital landscape. Understanding digital marketing strategies, tools, and analytics prepares future business leaders to effectively engage with online audiences, drive growth, and maintain competitive advantage in the modern business environment.
Instructor

Ms. Sunanjita Mahajan*

Assistant Professor
Department Of Management
Course Outcomes
  • Describe the digital marketing evolution and competitive analysis.
  • Articulate the various digital marketing models for value creation.
  • Apply SEO techniques for effective online visibility.
  • Analyze social media for strategic content distribution.
  • Create and optimize email campaigns for effective outreach.
Resources
Course Handout Lesson Plan Syllabus
Evaluation Scheme
MST 10
MST_1 10
Assignment 20
Attendance 10
Total Internal 50
Total External 0
Overall Total 50