Marketing Management (BFSMJ –302)
Program: BBA-BFSI
Category: Professional Core Course
Semester: 3
Credits: 4
L-T-P: 4- 0- 0
Description
Marketing management is crucial in a BBA program as it equips students with essential skills to understand consumer behavior, develop effective marketing strategies, and drive business growth. It fosters critical thinking, creativity, and analytical abilities, preparing students to meet the dynamic demands of the global marketplace.
Instructor

Dr. Parul Sharma

Associate Professor
Department Of Management
Course Outcomes
  • Examine the various concepts of Marketing.
  • Analyse consumer behaviour to formulate STP strategies.
  • Examine the pricing and promotion mix strategies.
  • Evaluate various distribution channels.
  • Comprehend the recent developments in marketing.
Resources
Course Handout Lesson Plan Syllabus
Evaluation Scheme
MST 10
MST_1 10
Assignment 10
Attendance 10
Total Internal 40
Total External 60
Overall Total 100