Consumer Behavior (MBA-311)
Program: Master of Business Administration
Category: Professional Elective Course
Semester: 3
Credits: 4
L-T-P: 4- 0- 0
Description
The objective of studying consumer behavior is to gain a comprehensive understanding of how consumers make decisions, what influences their purchasing choices, and how they interact with products, services, and brands. By analyzing consumer behavior, businesses, marketers, and policymakers can make informed decisions that align with consumer needs, preferences, and trends.
Instructor

Dr. Navjeet Kaur

Assistant Professor
Department Of Management
Course Outcomes
  • Describe the relevance of consumer behavior theories and concepts in decision making.
  • Articulate the knowledge of Consumer Decision-Making Process.
  • Analyze the role of internal dynamics in consumer decision making
  • Examine the extrinsic influences and its implications.
  • Evaluate the trends and issues in consumer behavior and apply them to the marketing of an actual product or service
Resources
Course Handout Lesson Plan Syllabus
Evaluation Scheme
MST 15
Assignment 10
Attendance 5
Total Internal 30
Total External 70
Overall Total 100