Introduction to Digital Marketing (UGSEC-104(B))
Program: Bachelor of Business Administration
Category: Skill Enhancement Course
Semester: 1
Credits: 3
L-T-P: 3- 0- 0
Description
The objective of teaching Introduction to Digital Marketing is to provide students with a foundational understanding of digital marketing concepts, tools, and strategies, enabling them to effectively navigate and utilize digital platforms for marketing purposes.
Instructor

Ms. Sunanjita Mahajan*

Assistant Professor
Department Of Management
Course Outcomes
  • Describe the digital marketing evolution and competitive analysis.
  • Articulate the various digital marketing models for value creation.
  • Apply SEO techniques for effective online visibility.
  • Analyse social media for strategic content distribution.
  • Create email campaigns for effective outreach.
Resources
Course Handout Lesson Plan Syllabus
Evaluation Scheme
MST 10
MST_1 10
Assignment 20
Attendance 10
Total Internal 50
Total External 0
Overall Total 50