Service Marketing (MBA-412)
Program: Master of Business Administration
Category: Professional Elective Course
Semester: 4
Credits: 4
L-T-P: 4- 0- 0
Description
Service marketing will help to understand the value delivery that customers must be delivered for customer satisfaction
Instructor

Dr. Swati Samnotra*

Assistant Professor
Department Of Management
Course Outcomes
  • Understand the important concepts of service marketing.
  • Appreciate the consumer expectations, perceptions and relationships with respect to services.
  • Apply marketing principles to develop and design service standards.
  • Evaluate the role of employees, intermediaries and customers for service delivery and recovery.
  • Develop an integrated service marketing communication plan for different use cases
Resources
Course Handout Lesson Plan Syllabus
Evaluation Scheme
MST 15
Assignment 10
Attendance 5
MST 15
Assignment 10
Attendance 5
Total Internal 60
Total External 70
Overall Total 130