Retail Management (MBA-413)
Program: Master of Business Administration
Category: Professional Elective Course
Semester: 4
Credits: 4
L-T-P: 4- 0- 0
Description
Retail Management involves overseeing the operations of retail stores, including sales, inventory, customer service, and marketing. It focuses on creating a positive shopping experience, optimizing store performance, and meeting customer needs efficiently.
Instructor

Dr. Ankita Nanda

Professor
Department Of Management
Course Outcomes
  • Understand the evolution of retail management and its impact on the economy.
  • Analyze the parameters for retail store location, design, and layout.
  • Comprehend the various pricing strategies used in retail business houses
  • Design sample retail strategies using the retail communication strategies.
  • Analyze the recent technology trends and their impact on retail management.
Resources
Course Handout Lesson Plan Syllabus
Evaluation Scheme
MST 15
Assignment 10
Attendance 5
MST 15
Assignment 10
Attendance 5
Total Internal 60
Total External 70
Overall Total 130