Service Marketing focuses on promoting and selling intangible services rather than physical products. It involves understanding customer needs, managing customer relationships, and delivering high-quality experiences. Key elements include the 7 Ps: Product, Price, Place, Promotion, People, Process, and Physical Evidence. Effective service marketing emphasizes trust, customer satisfaction, and consistent service delivery to build long-term loyalty

Course Handout Lesson Plan Syllabus

Total Internal	0
Total External	70
Overall Total	70