Marketing Management (MBA-202)
Program: Master of Business Administration
Category: Professional Core Course
Semester: 2
Credits: 4
L-T-P: 4- 0- 0
Description
The objective of studying marketing management is to understand consumer behavior, develop effective marketing strategies, and optimize the use of resources to meet customer needs, enhance brand value, and drive business growth.
Instructor

Dr. Navjeet Kaur

Assistant Professor
Department Of Management
Course Outcomes
  • Describe the core concepts of marketing.
  • Interpret the value creation process focusing on the concepts of segmentation, targeting and positioning.
  • Examine the concepts of product and price Mix.
  • Analyze the importance of the channel distribution and promotion decisions.
  • Evaluate the consumer behavior model and the recent trends in marketing.
Resources
Course Handout Lesson Plan Syllabus
Evaluation Scheme
MST 15
Assignment 10
Attendance 5
Total Internal 30
Total External 70
Overall Total 100