MOOC (BCOM-604)
Program: Bachelor of Commerce
Category: Massive Open Online Credit Course
Semester: 6
Credits: 5
L-T-P: 5- 0- 10
Description
Instructor

Dr. Anzal Malik*

Assistant Professor
Department Of Commerce
Course Outcomes
  • Describe the business development strategies
  • Identify industry structures and competitors
  • Apply branding strategies to connect with customers
  • Evaluate business development competencies
  • Develop Strategies for Markets and Industries
Resources
Course Handout Lesson Plan Syllabus
Evaluation Scheme
Assignment 20
Total Internal 20
Total External 80
Overall Total 100