Principles of Marketing Management (BCMMJ-403)
Program: Bachelor of Commerce
Category: Professional Core Course
Semester: 4
Credits: 4
L-T-P: 4- 0- 0
Description
Instructor

Dr. Vibhu Johar

Assistant Professor
Department Of Commerce
Course Outcomes
  • Understand the concepts and principles of marketing.
  • Articulate Segmentation, Targeting and Positioning strategies.
  • Analyze the product and product brand relationships.
  • Illustrate the factors affecting Consumer buying behavior.
  • Evaluate the recent trends in marketing
Resources
Course Handout Lesson Plan Syllabus
Evaluation Scheme
MST_1 20
Assignment_1 10
Attendance_1 10
Total Internal 40
Total External 60
Overall Total 100