Marketing Management (BBALLB-204)
Program: BBA-LLB (Hons.)
Category: Professional Core Course
Semester: 2
Credits: 4
L-T-P: 4- 0- 0
Description
Marketing management is the strategic organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.
Instructor

Dr. Amanpreet Kaur

Assistant Professor
Department Of Management
Course Outcomes
  • Explain the concepts and principles of marketing.
  • Analyze consumer behavior to formulate STP strategies.
  • Illustrate the product and promotion mix strategies.
  • Articulate various promotion and distribution channels.
  • Comprehend the recent developments in marketing
Resources
Course Handout Lesson Plan Syllabus
Evaluation Scheme
MST 15
Assignment 10
Attendance 5
Total Internal 30
Total External 70
Overall Total 100