Principles of Marketing Management (BBAMJ-403)
Program: Bachelor of Business Administration
Category: Professional Core Course
Semester: 4
Credits: 4
L-T-P: 5- 0- 0
Description
The objective of teaching Principles of Marketing Management to students is to provide them with a foundational understanding of marketing concepts, strategies, and practices, enabling them to analyze market opportunities and make informed marketing decisions.
Instructor

Dr. Swati Samnotra*

Assistant Professor
Department Of Management
Course Outcomes
  • Understand the concepts and principles of marketing
  • Articulate Segmentation, Targeting and Positioning strategies
  • Analyze the product and product brand relationships.
  • Illustrate the factors affecting Consumer buying behavior.
  • Evaluate the recent trends in marketing
Resources
Course Handout Lesson Plan Syllabus
Evaluation Scheme
MST 20
Assignment 10
Attendance 10
Total Internal 40
Total External 60
Overall Total 100