Strategic Management (BBAMJ-401)
Program: Bachelor of Business Administration
Category: Professional Core Course
Semester: 4
Credits: 4
L-T-P: 5- 0- 0
Description
The objective of teaching strategic management is to enable students to understand the formulation, implementation, and evaluation of business strategies, and to develop the ability to make strategic decisions that enhance organizational performance and competitive advantage.
Instructor

Ms. Diksha Mahajan

Assistant Professor
Department Of Management
Course Outcomes
  • Understand the fundamental concepts of Strategic Management
  • Articulate external factors affecting businesses
  • Analyze the internal capabilities of businesses
  • Evaluate various types of strategies
  • Implement course learnings to case analysis
Resources
Course Handout Lesson Plan Syllabus
Evaluation Scheme
MST 20
Assignment 10
Attendance 10
Total Internal 40
Total External 60
Overall Total 100