Marketing Management-I (MBA-102)
Program: Master of Business Administration
Category: Professional Core Course
Semester: 1
Credits: 4
L-T-P: 5- 0- 0
Description
It aims to introduce the fundamental concepts of marketing and its role in an organization. The students will be able to understand the context of marketing environment, consumer behavior issues and strategies to build a customer centric organization.
Instructor

Dr. Navjeet Kaur

Assistant Professor
Department Of Management
Course Outcomes
  • Identify the core concepts of marketing with respect to product, price, place and promotion
  • Understand how marketing creates value for the consumer, the company and society
  • Analyze the process of segmentation, targeting and positioning.
  • Interpret the consumer behavior model and processes.
  • Apply marketing information and research to develop marketing strategies in different scenarios.
Resources
Course Handout Lesson Plan Syllabus
Evaluation Scheme
MST 15
Assignment 5
SNAP 5
Presentation 5
Total Internal 30
Total External 70
Overall Total 100